WARNING: This video may cause you to question the quality of your current protein supplement If you’re supplementing with a protein, you know WHY you should be taking it – and how it’s going to help you reach your fitness goals – BUT how much do you know about the actual product you’re taking? How do you know if what’s on the label is what’s really in the bottle?
In order to truly feel confident in a product, shouldn’t you know something about WHERE it came from – and how it was made? Well I think so. – – My name is James Grage and I’m the Co-Founder of BPI SPORTS, Here recently I jumped on a plane, leaving sunny South Florida behind – to travel to Wisconsin, so I could show you exactly where and how our proteins are made. Now Wisconsin is a lot like you would imagine…rolling hills, old barns, pick-up trucks…and of course cows. It didn’t get its nickname “America’s Dairy Land” for nothing. Now you may be wondering how this relates to cutting edge sports nutrition. Well, before all the formulation and science, the best proteins in the world start with NATURE… more specifically MILK.
The first step begins at the local dairy farms. Here they raise the calves from birth where the owner of the farm personally names each one, like a new member of the family. On the farm they believe that happy and healthy cows produce high quality milk…and quality milk is the first step in a high-quality protein supplement.
Each day the fresh dairy is transported directly to one of the local cheese manufacturers. Here it is separated into curds – – and whey. The curds, – or solids – go on to be made into cheese – and the liquid that’s left over is your whey. This liquid whey is immediately loaded on a truck and taken a short distance down the road – to the next step in the protein manufacturing process. So as the liquid whey arrives at the protein manufacturing facility, it first goes through pasteurization – and then on to filtration.filtering and refining over 720 of this raw liquid whey, to get just one 5lb container of finished whey protein. This starts by sending the liquid through a massive web of stainless steel tubing, that are fitted with specialized ceramic filters, like the one you see here. This natural – cold temperature process separates the protein from the fats and lactose – resulting in a finished product that is extremely high in protein while retaining the important micronutrients – – This differs from other methods, such as Ion-Exchange, that uses harsh chemicals that can reduce these important micronutrients – as well as denature the protein. The last step in the process is pumping the liquid into a dryer, where it’s mixed with both hot and cold air – to separate the liquid from the solids. At the end of the line, the liquid is now 90% protein. From here it is quality checked for protein content being bagged, in its raw form, ready to go over to the next step of the process, where it will be blended into the finished protein product you see on shelves. First, all the individual ingredients are weighed and measured. This is the point where our mouthwatering gourmet flavors like chocolate brownie are added in. Now everything goes through a giant high-speed paddle blender to ensure complete uniformity. Giant bags are filled at the bottom and taken over to the last step – which is bottling. As the bottles come down the line, they are first are sanitized – before being filled – weighed – and then quality checked – to make sure that every single bottle has precisely what the label states. From here it gets a BPI label, sealed for freshness, loaded in cases and then stacked on palettes for delivery. Woah! Not so fast though – – – Before our proteins ever leave the factory, bottles are selected at random, and tested in the lab to make sure that the protein content is exactly what it’s supposed to be. They are then compared to a control sample – sample for consistency in flavor, color and density. The final step is verification from ChromaDex, an
independent third party laboratory and one of the
most respected names in sports nutrition. Just to be absolutely certain that each bottle meets the BPI standard. At BPI we have a passion for what we do – and that’s why we go to such great lengths to bring you the absolute best quality supplements – and the best results when it comes to your fitness goals. You can be confident that if it has a BPI label on it, that what’s in the bottle matches exactly what’s on the label. Be Pure Be Powerful